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As 2025 is creeping up on us, we need to plan our content and marketing campaigns ahead. This list of Q1 holidays and national days is designed for beauty and product-based brands, offering content and marketing campaign ideas to simplify your planning!
January
National Winter Skin Relief Day (8 January)
1) Post educational content while incorporating your products in the posts. For example you can share winter skincare tips, such as hydration, layering products, and SPF reminders.
Find out your audience's main concerns during winter and include your product as a solution (e.g., "Our hydrating balm locks in moisture!")
2) Get your followers to engage!
Polls & Questions: “What’s your #1 winter skin problem?” (Dry lips? Cracked hands? Flaky skin?)
Encourage replies and suggest your product as the solution.
3) Plan your Promotional Campaigns:
Special Discounts: Create and Offer “Winter Skin Rescue Kits” with a themed discount code like "RELIEF20"
Organise a Freebie Giveaway: “Tag a friend and share your winter skin struggle to win a free product!
Veganuary
1) Put together and schedule some educational posts throughout the month. For example: “Vegan vs. Non-Vegan Alternatives” (compare ingredients or benefits of your product).
2) Product Spotlights: Highlight how your product fits a vegan lifestyle with posts like: "100% cruelty-free, plant-based, and perfect for Veganuary!"
3) Collaborations: Partner with vegan influencers for shoutouts or tutorials featuring your product.
4) Share inspiring stories of customers or team members embracing Veganuary and loving your products.
National Chocolate Cake Day (27 January)
1) Chocolate-Inspired Product Spotlight: Highlight products with cocoa, chocolate scents, or chocolatey hues (e.g., lipsticks, body scrubs).
2) Flat Lay Aesthetic for social media :Share a beautiful flat lay of your products paired with a slice of chocolate cake.
3) Interactive Stories: Run different polls on social media to increase engagement, like: “Would you wear chocolate-inspired makeup?” or “Cocoa scrub or cocoa lipstick?”
4) Chocolate-Themed Bundles for your online shop: Create a “Chocolate Cake Beauty Box” with cocoa-based or chocolate-toned products.
5) Collaborations: Partner with bakeries or chocolatiers to create cross-promotional campaigns.
6) Pop-Up Shop: Host a chocolate-themed beauty pop-up with mini facials, makeup demos, and chocolate treats.
7) Cause Marketing: Donate a percentage of sales from cocoa-based products to a charity that supports sustainable cocoa farming.
Lunar New Year (28 January)
1) Festive Product Spotlights: Showcase red and gold-themed products or packaging with captions like "Bring luck and beauty into the new year!"
2) Cultural Appreciation: Post about Lunar New Year traditions and how they inspire your brand’s values or product designs.
3) Limited Edition Products: Launch Lunar New Year-themed packaging or red/gold exclusive product shades.
4) Festive Bundles: Offer curated bundles like a “Lucky Beauty Set” featuring red and gold products.
5) Collaborations: Partner with Lunar New Year influencers to create content featuring your products.
6) Cause Marketing: Donate a percentage of sales during the celebration to Asian community organizations or causes.
7) Lucky Red Envelope Promotion: Offer surprise discounts, free products, or samples for orders, styled as digital “red envelopes.”
8) Zodiac Guide Campaign: Create a zodiac-themed beauty guide, pairing your products with personality traits of each sign.
February
World Cancer Day (4 February)
1) Awareness Post: Share facts about cancer prevention, early detection, or support resources.
2) Product Spotlight: Highlight gentle, clean, or fragrance-free products suitable for sensitive skin or those undergoing treatment.
3) Inspirational Stories: Feature stories of customers, team members, or ambassadors who have overcome or are fighting cancer.
4) Collaborative Content: Partner with cancer awareness organizations or advocates to share helpful content or personal experiences.
5) Interactive Stories: Host a Q&A with a healthcare professional or beauty expert on skincare for those affected by cancer.
6) Self-Care Message: Promote self-care as empowerment: “Take time to care for yourself today—your body, mind, and skin.”
7) Educational Posts: Share tips for skin and hair care during or after treatment (e.g., combating dryness or sensitivity).
8) Community Call-to-Action: Encourage followers to share how they support cancer awareness using a branded hashtag.
9) Infographics: Post visual statistics or steps to detect early signs of cancer, paired with your logo and branding.
10) Donation Campaign:Pledge a percentage of sales on World Cancer Day to a cancer research or support organization.
11) Limited-Edition Products: Launch a special product (e.g., pink packaging) with proceeds going to cancer charities.
12) Care Package Initiative: Offer curated care kits with soothing products for those undergoing treatment.
13) Social Media Giveaway: Run a “Gift of Care” giveaway for followers to nominate someone affected by cancer to receive a free beauty package.
14) Collaborations: Partner with cancer charities for co-branded campaigns or events.
15) Free Resources: Share downloadable guides on skincare tips for those with sensitive skin due to cancer treatments.
16) Team Participation: Show your staff participating in fundraising walks, events, or wearing ribbons for awareness.
Valentine’s Day (14 February)
We have a whole separate post on Valentine's Day Content Ideas for Product Based Businesses which you can read HERE.
London Fashion Week (20-24 February)
1) Trend Alignment: Highlight how your product aligns with current fashion trends.
2) Product Spotlights: Highlight your product as a must-have for fashionistas during the week (e.g., "The perfect on-the-go item for busy fashion show days").
3) Pop-Up Events: Host an event or partner with a boutique for an LFW-themed pop-up showcasing your products.
4) Email Campaigns: Send “London Fashion Week Essentials” featuring your product as a must-have.
5) Influencer Collaborations: Partner with fashion influencers attending LFW to feature your product in their looks.
First Day of Ramadan (28 February)
1) Self-Care During Ramadan: Share tips for skincare during fasting, like hydration and lightweight, nourishing products.
2) Product Spotlight: Highlight halal-certified or clean beauty products, emphasizing their suitability for Ramadan.
3) Evening Routine Content: Share a “Pamper Yourself After Iftar” routine featuring your products.
4) Behind-the-Scenes: Show how your team prepares for Ramadan, fostering a sense of community.
5) Community Stories: Feature customer stories about their Ramadan traditions, tying them to your brand.
7) Ramadan Gift Bundles: Offer curated self-care bundles perfect for gifting or personal use during Ramadan.
8) Limited-Time Offer: Provide discounts on hydration-focused or halal-certified products for the first week of Ramadan.
9) Free Gift with Purchase: Include a Ramadan-inspired product, like a travel-size moisturizer, with orders over a certain amount.
10) Email Campaign: Subject: “Start Ramadan with Self-Care and Reflection.” Include product recommendations and promotions.
11) Collaborations: Partner with Muslim influencers to share their Ramadan routines featuring your products.
12) Ramadan Calendar: Share a social media countdown to Eid, featuring daily skincare or beauty tips tied to your products.
March
Women's History Month
1) Celebrating Women in Beauty: Highlight iconic women who have shaped the beauty industry or pioneered skincare and makeup trends.
2) Empowering Quotes: Share quotes from inspiring women paired with visuals of your products.
3) Spotlight Female Team Members: Feature stories of the women behind your brand, from founders to team members.
4) Customer Stories: Share posts celebrating your customers, highlighting their unique beauty and personal achievements.
5) “Beauty Through History” Content: Post about how beauty standards have evolved over time and how your brand champions diversity and inclusivity.
6) Educational Content: Share facts about Women’s History Month and its significance. Empowerment Bundles: Create “Empowerment Kits” featuring best-selling products for self-care and confidence.
7) Donation Campaign: Pledge a portion of sales to a women’s organization or charity supporting education, health, or empowerment.
8) Limited Edition Product: Launch a product or special packaging dedicated to Women’s History Month (e.g., an “Empowerment Lipstick”).
9) Collaborations: Partner with female influencers or activists to create co-branded content or campaigns.
10) Workshops & Panels: Host virtual self-care workshops or panels with inspiring women discussing empowerment and beauty.
11) Email Campaign: Subject: “Celebrate Women’s History Month with [Your Brand]!” Highlight special promotions, events, or donation initiatives.
12) Social Media Ads: Create ads that focus on empowering messaging and feature diverse women using your products.
13) Community Shout-Outs: Celebrate small businesses or organizations led by women in your network.
World Candle Day (1 March)
*Ideas for Candle Businesses
1) Candle Features: Spotlight bestsellers or unique scents that differentiate you from other candles.
2) Candle-Care Tips: Share how to properly trim wicks, extend burn time, or clean jars for reuse.
3) Behind-the-Scenes: Post videos or reels showing the candle-making process, emphasizing craftsmanship.
4) Ambiance Inspiration: Share cozy images or reels of candles creating warm, serene spaces.
Interactive Stories: Poll: “Do you prefer floral 🌸, woody 🌳, or citrus 🍊 candles?” or “One wick or three?”
5) Scent Pairing: Suggest combinations of candles for different rooms or occasions.
6) Seasonal Content: Post about the connection between certain scents and moods, such as lavender for relaxation or vanilla for warmth.
7) Exclusive Discounts: Offer a “World Candle Day Sale” with discounts on all products or specific collections.
8) Special Bundles: Create “World Candle Day Gift Sets” featuring complementary scents or themes (e.g., relaxation, energizing).
9) Limited Edition Scents: Launch an exclusive scent for the day with festive or themed packaging.
10) Free Gift with Purchase: Offer a mini candle or wick trimmer with orders over a certain amount.
11) Email Campaign: Subject: “It’s World Candle Day—Celebrate with Exclusive Offers!” Highlight discounts and bundles.
12)Pop-Up Events: Host a virtual or in-person candle-making workshop or a live Q&A about selecting the perfect scent.
St Patrick's Day (17 March)
1) Festive Product-Themed Campaigns: Showcase your products that are green in colour or have “lucky” vibes in their branding.
2) Limited Edition St. Patrick’s Day Bundle: Create a green-themed bundle or offer a gift with purchase (e.g., a green cosmetic bag or mini product sample). Announce the bundle on your platforms with an engaging reel or carousel post showing the products styled with festive decorations.
3) “Go Green” Sustainability Focus: Share a campaign about eco-friendly packaging or sustainable practices in your brand. A way to share this could be a carousel post or video showcasing how your brand is “green” all year long, but highlighting it on St. Patrick’s Day.
4) Holiday Discounts and Promotions: “Lucky Deals” Flash Sale: Offer a discount or free shipping for orders placed on March 17th. Use bright, festive visuals (green, gold, and rainbows) to promote the sale.
5) Fun St. Paddy’s Trivia or Polls: Engage your audience with interactive Instagram Stories or posts, like: “Do you go bold with green makeup for St. Patrick’s Day? Y/N”, or “How many shades of green are in Ireland’s nickname ‘The Emerald Isle’?”
Mother’s Day UK (30 March)
1) Interactive Content for increasing engagement: Run polls or questions. For example “What’s the best advice your mom gave you?”
2) Gift Inspiration: Create and showcase special Mother’s Day Gift Sets with exclusive discounts.
3) Charity Campaign: Donate a portion of Mother’s Day sales to a women’s or mom-focused charity.
4) Pop-Up Shop: Host a virtual or physical pop-up featuring your products for last-minute gifts.
5) Custom Packaging: Provide Mother’s Day-themed gift wrap or customizable packaging.
Eid al-Fitr (30 March)
1) Pre-Eid Skincare: Post tips for glowing skin in time for celebrations using your skincare line.
2) Customer Spotlights: Feature photos of customers celebrating Eid with your products (user-generated content). Eid Gifting Ideas: Create content highlighting your products as perfect gifts for friends and family.
3) Eid Gift Sets: Offer curated bundles perfect for Eid gifting, such as “Glow for Eid” or “Eid Glam Essentials.”
4) Free Gift with Purchase: Offer a mini version of a popular product or a small gift with purchases over a set amount.
5) Special Eid Packaging: Introduce limited-edition packaging featuring gold, green, or crescent motifs.
6) Collaborations: Partner with Muslim influencers or beauty experts to create Eid-focused content featuring your brand.
7) Eid Countdown: Post daily beauty tips or product features leading up to Eid as part of a countdown campaign.
To wrap up, planning your content and marketing campaigns around key holidays and national days in Q1 can help elevate your brand’s visibility and engagement. By aligning your products with relevant themes, such as winter skincare, vegan living, fashion, and Mother’s Day, you can create targeted content that resonates with your audience. Whether through educational posts, product spotlights, influencer collaborations, or special promotions, these strategies offer numerous opportunities to connect with your customers and boost sales. Start planning ahead, and make 2025 your most successful year yet!
Link to the 2025 All celebrations Calendar for all special dates: https://www.calendarr.com/united-kingdom/observances-2025/#to-jan