ECOMMERCE OR CREATIVE IMAGES: Which one works best for your online shop?

As a product based business one of the questions that may pop up is what kind of photos should you upload to the online shop: ecommerce or creative? Choosing between ecommerce-style photos and creative photos for an online shop depends on several factors, including the nature of the products, target audience, brand identity, and overall marketing strategy. But first, what is the difference between Ecommerce and Creative photos?

The main difference between ecommerce images and creative images lies in their purpose, style, and the messages they convey. Here's a breakdown of each:

Ecommerce Images: Purpose: Ecommerce images are primarily focused on showcasing the product in a clear and practical manner to facilitate online sales. The goal is to provide customers with a detailed and accurate representation of the product. Style: Ecommerce images are typically straightforward, well-lit, and focused on product features. They aim to present the product from multiple angles, highlighting details such as colour, size, and functionality. Messages: Ecommerce images convey information about the product's specifications, dimensions, and features. They aim to eliminate any ambiguity and help customers make informed purchasing decisions.

Creative Images: Purpose: Creative images are designed to evoke emotions, tell a story, or create a unique visual experience. They focus on building a brand identity, establishing an emotional connection with the audience, and conveying a broader message beyond product details.

Style: Creative images often involve artistic elements, unique compositions, and sometimes even incorporate elements unrelated to the product itself. They may prioritize aesthetics, mood, or storytelling over a straightforward depiction of product features.

Messages: Creative images go beyond the product and aim to communicate the brand's personality, values, and overall narrative. They are used to build brand awareness, engage customers on a deeper level, and differentiate the brand from competitors.

While ecommerce images are utilitarian and geared towards facilitating transactions, creative images are more about building a brand identity and establishing an emotional connection with the audience. Depending on the business goals and the nature of the products, a combination of both styles may be used strategically to create a well-rounded and effective visual presence for an online shop.

So which one should you choose for your online shop? Here are some considerations to help small businesses make an informed decision:

1. Nature of Products:

• Ecommerce-style photos: Ideal for products where customers prioritize a clear, detailed view. This is common for products like electronics, clothing, or everyday items.

• Creative photos: Suitable for products that evoke emotions or have a strong aesthetic appeal. This could include handmade or artisanal items, unique designs, or products with a strong brand story.
  

1. Target Audience:

• Ecommerce-style photos: If your audience prefers a straightforward and practical shopping experience, such as those seeking functionality and features in products.

• Creative photos: If your target audience values aesthetics, uniqueness, and experiences, creative photos may resonate better.
  

1. Brand Identity:

• Ecommerce-style photos: If your brand is focused on professionalism, reliability, and a straightforward approach, this style may align better.

• Creative photos: If your brand identity is centred around creativity, innovation, and a unique personality, creative photos can help express that.
  

1. Marketing Strategy:

• Ecommerce-style photos: If your marketing strategy is based on highlighting product features, discounts, or promotions, clear and informative images may be more effective.

• Creative photos: If your strategy involves storytelling, brand engagement, and emotional connection, creative photos can be powerful in conveying the brand message.
  

1. Consistency Across Platforms:

• Ecommerce-style photos: Provide a standardized and consistent look across different platforms, making it easier for customers to recognize your products.

• Creative photos: Allow for more flexibility and creativity but may require careful management to maintain a consistent brand image.
  

1. Competitor Analysis:

• Ecommerce-style photos: If competitors in your industry predominantly use straightforward product images, it might be wise to follow suit.

• Creative photos: If your competitors are successfully using creative and unique visuals to stand out, consider incorporating a similar approach.
  

1. Budget and Resources:

• Ecommerce-style photos: Generally more cost-effective and straightforward to produce in large quantities.

• Creative photos: May require more investment in terms of professional photographers, styling, and editing.
  

In many cases, a balanced approach could also be beneficial. For example, use ecommerce-style photos for the main product listings and incorporate creative photos in marketing campaigns or on specific product pages to enhance brand storytelling. Ultimately, the key is to understand your audience, align with your brand identity, and make decisions that support your overall business goals.