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As we are all currently busy with Festive Campaigns, we still need to put together a plan for 2025 Q1! Here's what you can do NOW to have a strong start to 2025!
Plan Campaign Calendar.
This may include:
Mapping out key dates: New Year, Valentine’s Day and other relevant events in Q1.
Scheduling new product launches, promotions, and marketing pushes.
Aligning efforts with social media trends, major holidays, and industry-specific dates.
You can Check out our 2025 Q1 Marketing and Social Media Calendar for Beauty Based Brands HERE
Refine Target Audience
Analyse customer data from 2024:
demographics,
buying behaviours, and
preferences.
This may include both your website analytics and social media platform analytics.
Segment your audience (e.g., loyal customers, one-time buyers, new prospects). This allows you to create personalised email marketing campaigns e.g. treating your loyal customers with a special coupon code for their next order or creating a strategic email campaign to turn one time buyers into regular customers.
Prepare your New Year Themes
As the New Year is usually all about "New Year - New Me", develop campaigns around “new beginnings,” self-improvement, or seasonal relevance. Use motivational messaging to appeal to resolution-driven audiences.
January is also perfect for promoting products that solve January-specific problems (fitness, organization, beauty etc.).
Plan Content Ahead
Create social media posts, blog content, video ads, and email templates in advance.
Design visuals and copy that align with Q1 themes (e.g., fresh starts, resolutions).
Tip: You can repurpose successful 2024 content with tweaks for relevance.
Optimize Ad Strategies
Test ad creatives, messaging, and target audiences in December 2024. This will allow you to identify top-performing ad platforms for your brand (e.g., Facebook, Google, TikTok) and allocate ad budget for those platforms for effective results.
Promotional Assets
Decide on the Q1-specific promotions (discounts, buy-one-get-one, free shipping etc). Remember to create urgency with limited-time offers!
Tip: Bundle slower-moving inventory with popular items to increase sales.
Customer Surveys
Run end-of-year surveys to gather insights on customer satisfaction and desires. With the survey results you can refine your Q1 offerings and messaging.
The survey will also help you create social media content with testimonials to build trust.
While the holiday hustle may dominate your focus now, a little preparation for Q1 2025 can set the stage for a thriving start to the year. By planning campaigns, refining your audience, and preparing content and promotions ahead of time, you’ll ensure your brand hits the ground running. Don't forget to analyse 2024 data, embrace fresh New Year themes, and optimize your strategies for maximum impact. Start now, and make Q1 a season of growth and success!